A ready CRM platform that can be adapted to your business
Aduqa already includes tools for customer management, sales, service, business processes, communications and analytics. Much of the CRM's structure and logic can be configured through the admin tools without custom development, and when that's not enough — the system can be extended at the code level.
- Ready functional foundation
- Powerful admin tools
- Integrations and API
- Open source code
Core capabilities are already built in
Ready functionality provides a strong foundation for a fast start, while Aduqa's architecture allows the system to evolve further.
Customers and sales
Contacts, deals and interaction history
Service
Customer requests and support
Business processes
Stages, roles and responsibilities
Automation
Rules, events and automated actions
Communications
Email, telephony and interaction history
Analytics and control
Reports, metrics and dashboards
Need more? The structure and functionality can be extended.
ADAPTABLEEverything your team needs for day-to-day work
Aduqa already includes ready-to-use tools your team works with every day — from the first customer interaction to tasks, service, documents and communications.
Companies and contacts
A single database of companies and contacts with connected interaction history, activities and other CRM data.
Sales
Work with prospects and deals, track sales stages, manager activities and next actions.
Service and requests
Register customer requests, assign them to responsible team members, track progress and preserve the customer's complete service history.
Tasks and activities
Tasks, calls, meetings and other activities are linked to customers and processes, so work doesn't become a disconnected to-do list.
Communications
Email and integrated telephony become part of the customer interaction history instead of remaining in separate tools.
Documents and files
Working documents and files can be stored in the context of a customer, deal or other process, keeping related information connected.
Within one process
Data stays connected to your team's work
Customer work doesn't end when the deal is closed
After the sale come delivery, service, tasks, documents and ongoing customer work. Aduqa connects these stages into one continuous customer and business process history.
End-to-end process
From the first interaction to ongoing customer work
Lead
First contact and qualification
Sale
Deal and agreed commitments
Delivery
Workflow stages, tasks and control
Service
Requests and customer support
Ongoing work
Repeat sales and relationship development
Documents and approvals
Documents can be part of the process itself rather than a separate action outside the CRM.
Cross-team collaboration
Sales, service and other departments work with the same customer history.
Internal processes
Approvals, tasks and internal workflows can be connected to the customer process.
Beyond the pipeline
Sales is only one of your company's processes
After-sales support
Delivering agreed commitments and continuing work after the deal is closed.
Service processes
Requests, service activities, assignees and service history.
Internal approvals
Approval routes, roles and responsibilities within the company.
Operational processes
Custom workflows that go beyond traditional CRM.
Everything remains part of one system
Customer data, sales, delivery, service and internal work stay connected instead of being split across separate environments.
CRM can become a working system for the whole company, not just a sales tool
Aduqa connects customer-facing, service and internal processes around shared data, roles and business logic.
Anything that can be handled by a rule shouldn't depend on someone remembering to do it
Aduqa can respond to changes in CRM, evaluate conditions and trigger the required actions — helping your team move through processes without unnecessary manual steps.
Example automation scenario
Process logic can be executed automatically by the system
Event
A deal moves to the approval stage
The system detects the change in the workflow.
Condition
The amount exceeds a defined threshold
The system checks the rule that determines whether approval is required.
Action
Create a task for the responsible person
The system triggers the next action defined by the process.
Result
Approval no longer depends on a manager remembering
The process rule is applied consistently whenever the same conditions occur.
Less manual control — more predictable processes
Users focus on their tasks, while the system manages known rules and transitions.
What the system can do
Automated actions within the workflow
Create tasks
Generate next actions for the appropriate team members.
Update data and statuses
Update records according to the logic of the process.
Send notifications
Inform users about events and actions that require attention.
Route processes
Determine the next step based on defined conditions.
Monitor deadlines
React when defined deadlines are approaching or have been missed.
New customer request
A deadline is approaching
A workflow stage is completed
We automate with purpose, not for automation's sake
We remove manual actions where process rules are already known and can be handled by the system — leaving people to make the decisions that genuinely require human involvement.
Data that stays connected
Customers, contacts, deals, service requests, tasks, documents and communications are not isolated tables — they are parts of one connected work history.
Contacts
People, roles and contact details
Deals
Sales and agreement history
Service requests
Customer service and support
Documents
Files and working documents
Company
Your customer
Core information and related records are available within one context.
Work history
Context stays connected across different activities
Message received from the customer
The communication remains part of the company's CRM context.
Task
Next action created
The task is linked to the customer and the workflow.
Document
Working document added
The file remains part of the customer and process history.
Service
Service request registered
The team can see the previous history of work with this customer.
One context
Records build on one another
Data for decisions, not reports for their own sake
The information your team creates during day-to-day work can be turned into metrics, reports and dashboards for monitoring business processes.
Active deals
128
currently in progress
Open tasks
46
across the team
Service requests
21
require attention
Overdue
7
missed deadlines
Activity trend
sample metricProcess monitoring
current statusSales
active processes
Service
open requests
Deadlines
require attention
What you can monitor
Metrics are built from real work in CRM
Reports and dashboards can be built from data about customers, deals, tasks, service requests and other processes your team manages in Aduqa.
Sales and pipelines
Deal status, stages, activity and other sales metrics.
Team activity
Activities, tasks, responsibilities and work completion.
Business processes
Volume, stages, deadlines and process completion status.
Service and requests
Workload, open requests, deadlines and service history.
From work to decisions
Analytics starts with reliable operational data
Aduqa works as part of your company's IT infrastructure
CRM can connect with telephony, email, your website, ERP, accounting systems and other services — so the right data moves between systems without unnecessary manual work.
Not an isolated CRM
Each system can stay where it belongs
There's no need to move all the functionality of specialized business systems into CRM. We bring into Aduqa only the data and events your team needs to work within one connected context.
Exchange the data that matters
We define which information should be available in CRM and in which direction it needs to flow.
Keep each system doing its job
ERP, accounting, telephony and other systems continue to perform their own functions without unnecessarily duplicating them in CRM.
Use APIs and data exchange mechanisms
The integration method depends on the capabilities of the external system and the requirements of the specific project.
Integration architecture
Data moves between systems according to defined exchange logic
Website
Forms and enquiries
Telephony
Calls and history
Correspondence
ERP
Operational data
Accounting
Financial data
Other services
External systems
Source
External system data
Integration
API and exchange logic
Result
Data in CRM context
01
Ready-made integrations
If the required system is already supported, we use the existing integration mechanism and configure it for your company's process.
02
API integration
We set up data exchange with information systems that provide the required APIs.
03
Custom exchange logic
When a standard connection is not enough, we develop integration logic for the specific data and processes of the project.
Integration is driven by the business requirement, not simply by the availability of an API
Before connecting systems, we define exactly which data needs to be exchanged, in which direction, when it should be updated and how it will be used in Aduqa workflows.
When standard capabilities are not enough
Aduqa offers two levels of adaptation: much of the system can be configured through admin tools without custom development, while more complex requirements can be addressed through open source code, API and custom development.
Flexibility without unnecessary development
Configure first — develop only where it is truly needed
Aduqa's ready functionality remains the foundation. Fields, forms, modules, roles, permissions, reference data and much of the business-process logic can be adapted through the admin tools. Code is used only when a requirement goes beyond configuration.
Many changes do not require coding
This reduces the cost of ongoing changes and gives your team more independence: the system can evolve with your processes without constant reliance on a developer.
Ready functionality is the foundation
We don't rebuild functionality that is already available in the CRM and solves the business requirement.
Admin tools are the first level of adaptation
Configure structure, access rights, reference data and process logic without changing the source code.
Open source code enables deeper changes
Custom business logic, integrations and interfaces can be developed at the source-code level.
Three levels of adaptation
From a ready CRM to your company's system
01 · Ready foundation
Aduqa CRM
Core functionality is already available for deployment and day-to-day work.
02 · Without coding
Powerful admin tools
Much of the system can be adapted through administrative tools.
03 · Deep customization
Open source code
When the admin tools are not enough, the system can be extended at the code level.
Less reliance on development — more control over your CRM
Day-to-day changes can be handled through the admin tools, while open source code keeps the system open to deeper customization and independent development.
Development logic
Each next level is used only when needed
Want to understand how Aduqa's capabilities would work in your company?
Tell us about your processes and requirements — we'll help identify which capabilities are already available in Aduqa, what needs to be configured and where the system may need to be adapted.